Winston Mitchell

Winston Mitchell

Curator, Creator, Culture Commentator

Mitchell is at once a curator, creator, and culture commentator Winston Mitchell presents fashion, art, music, and outreach to the world.

Winston Mitchell is a Business Management graduate of Grambling State University and the former CEO of a prominent hip-hop record label. Through his management of artists, he’s maintained a foothold in the industry for over two decades. His unique experience and viewpoint always brings much valued perspective when discussing the hip-hop industry as a whole.

Winston’s background in civil service ensures that his finger is firmly placed on the pulse of the community, and his products are a reflection of that said community .

What is Barcode Culture?

Barcode Culture is a brand, a lifestyle, and an experience rolled into one. We are proudly products of our environment. The beliefs of our generation create the change in the world that we want to see. Money doesn’t buy happiness, it buys a Barcode.

As a lifestyle branding company, Barcode Culture is constantly conscious of its overall effect on society as a whole. Established in 2013, the company is a staple in neighborhoods as far east as New York City and as far west as Los Angeles, CA.

We partner with multiple organizations to provide services to underprivileged, under-represented, and under-served families and individuals throughout the United States.

Whether it is handing out thousands of bottles of hand sanitizer and masks during the pandemic, participating in food drives, or providing services to the homeless, Barcode Culture remains visible by leaving a footprint in the community, and they look forward to continue to do so in the future.

We partner with multiple organizations to provide services to the underprivileged, underrepresented, and undeserved throughout the United States.

Whether it is handing out thousands of bottles of hand sanitizer and masks during the pandemic, participating in food drives, or providing services to the homeless, Barcode Culture remains visible amongst the people in the community and look forward to continue doing so in the future.