PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. PageRank is a way of measuring the importance of website pages. According to Google. From Wikipedia.
For the late starters…
If your business doesn’t have a website, you’re already behind your competitor’s page rankings. Many of your competitors have held websites for years accruing relevance and weight in Google’s search algorithms. The businesses that have tracked analytic data have a much better picture of client behavior and have more than likely established a formula for keeping their websites up to date with relevant content. You may have heard the phrase, Content is King. The modern world consumes more content daily than some civilizations had in millennia. A reminder that without relevant, searchable, rankable content on your website; there’s a high likelihood of failure.
Longevity is a major aspect of ranking on Google or any other search engine. Since Google dominates with nearly 93% of all searches, that is what we’ll focus on. Every website has keywords that determine the rank that site or page has. That ranking directly determines where your website appears in a user’s search results. If this sounds like a lot, it is because it is. Optimizing website content for high page ranking is an every shifting profession that requires SEO professionals to constantly research the latest trends and search data.
Your competition has more than likely been utilizing ads on Google and on one or several of the social media sites that exist. Paid ads are a way to more directly target what has been determined to be a potential client pool. Facebook, Instagram, and Google all allow paid ad targeting down to the neighborhood. Furtive has years of experience analyzing markets for a variety of businesses. Our goal is to provide solid, actionable advice. And if a client chooses, we become more hands-on with their web site.
Furtive has built internal and outsourced resources to help our clients improve their web presence. There’s no “wrong” or “right” way to develop sites. Whatever coding language or framework your website is built with, once the technical aspects are done all that’s left is creativity. What successful websites have in common is planning. There are many moving parts to a fully functioning website and Furtive has the capability to step in and assist at any point in the process. It’s the marriage of creativity and planning that improves business performance on the web.